Fuel & Fleet Management

Fuelwise

Fuelwise Fuel Card

23%

Sales Increase

Improved sales performance by 23% through better lead tracking, faster follow-ups, and full visibility of the pipeline.

90%

Time Saved

Reduced time spent managing leads, callbacks, and reports by 90% by replacing spreadsheets with one structured CRM.

100%

Lead Visibility

Every lead, callback, quote, and activity stored in one place, giving senior management and the sales team complete visibility at all times.

The Challenge

Fuelwise were managing leads, callbacks, quotes, and customer data across spreadsheets, emails, and manual notes. As the business grew, this made it harder for the sales team to stay organised, track follow-ups, and give management clear visibility of performance. The existing setup did not reflect how their sales process actually worked, meaning important information could be missed, reporting took time to prepare, and there was no single source of truth for lead activity. Fuelwise needed a system built around their workflow, not a generic CRM that forced them to change how they operated.

The Solution

Henkan CRM was custom built around the Fuelwise sales process, giving the team one structured system to manage leads, callbacks, quotes, and reporting. We designed a tailored pipeline, built savings and quotation calculators, added proposal generation, and created automated reports so management could see performance in real time. Leads from advertising platforms could be added automatically, and every interaction with a customer was stored in one place. The result was a system that matched how Fuelwise actually works, improving organisation, visibility, and efficiency without adding unnecessary complexity.

Key Features Implemented

Structured lead system built around the Fuelwise sales process, replacing spreadsheets and manual tracking.

Built-in reminders and scheduling to ensure no lead is missed and every follow-up happens on time.

Custom calculators to show customer savings and generate accurate quotes instantly using lead data.

One-click proposal creation with branded documents generated directly from CRM data.

Real-time reporting for management with pipeline visibility, sales performance, and activity tracking.

Leads from Meta, TikTok, and website forms added automatically into the CRM without manual entry.

"I would absolutely recommend Henkan CRM to any other business out there. It is tailored to exactly what we needed and has opened up a whole new world to us, allowing us to increase our sales and it allows me to have a good overview of the business."

Russell Kelly

Managing Director

The Results

Hours Saved Per Week

Sales staff save on average one hour per day by managing leads, callbacks, and notes in one system instead of spreadsheets, giving back five hours every week.

50%

Less Manual Data Entry

Automatic lead capture and built-in calculators removed the need for manual input across the sales process.

Zero

Missed Leads

Reminder system ensures every scheduled follow-up is completed.